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The Diagnostic versus ongoing advisory
A strategic advisor or board member earns their fee through continuity: context accumulated over quarters, judgment applied repeatedly. The Diagnostic is deliberately the opposite shape: one session, no ongoing engagement, no incentive to make your situation look more complicated than it is.
Ongoing advisory
- A recurring retainer or board seat, months to years.
- Value compounds through context: the advisor learns your business deeply.
- Best at questions that genuinely recur: governance, cadence, long-range strategy.
- Structurally incentivized to remain useful, which means remaining engaged.
The Diagnostic
- One 90-minute session, €2,500, plus a written summary within two weeks.
- Value concentrates in one sitting: the structural cause named, with evidence.
- Best at the question that has been blocking all the others: what is actually going on.
- Structurally incentivized to be right once. Full refund if no diagnosis is produced.
The two are complements, not substitutes. The Diagnostic is how you find out whether you need an advisor at all, and if you do, what question they should actually be working on. Where a longer engagement with Peak Genesis makes sense after the session, it is an optional separate engagement scoped and priced independently.
To Book
Name the problem first. Then decide who should work on it.
Book a free 20-minute fit call. If the fit is wrong, I tell you before you spend money.
The session is €2,500. Full refund if the 90-minute session does not produce a diagnosis. Ongoing engagement is priced separately after the session.