Frequently asked questions

A single 90-minute session with Natalia Matveeva that answers one question: of all the plausible explanations for why the result is not what it should be, which one deserves attention first? Within the first 45 minutes the answer is named in your own words and defended with evidence from what you brought. A written diagnosis follows within two weeks: the issue named, the evidence, the alternatives ruled out, and one specific test you run in the following 14 days.

Coaching is a recurring process that works on the founder over months. Consulting is a project that analyzes the business and hands over recommendations. The Diagnostic is one 90-minute session whose only job is to decide what to work on first, with the founder and the business treated as one system. No retainer, no team, no deliverables deck.

Post-seed through Series A founder-CEOs with a product in market and paying or genuinely engaged customers, where several explanations for the result look believable at once. Two profiles fit best: founders whose growth has stopped responding to effort, and funded founders with a consequential decision arriving inside 30 to 60 days. You need the resources to act on what surfaces. Idea-stage and pre-revenue projects are not a fit.

The session is €2,500, paid only after a free 20-minute fit call confirms the fit. Full refund if the 90-minute session does not produce a diagnosis. The 6-week follow-up call of 30 minutes is included at no additional charge. Ongoing engagement is priced separately after the session.

One diagnosis stated in one sentence you can repeat to your team, one decision you can act on within days, and the evidence trail for why this cause and not the obvious one. Within two weeks you also receive the written summary with a 14-day validation test you execute yourself.

Founders rarely lack execution. They solve the wrong problem, often for years. Correcting the target of a capable founder's effort is what makes the cost visible. The five documented founders were each paying €29,000 to €500,000 per month for their unnamed problem, in their own numbers. The session is cheap. The unnamed problem it names is not.

Yes. Everything discussed in the session is confidential. Every published case is an anonymized synthesis with founder identities and identifying details removed, and all figures are what the founders themselves stated in their own numbers.

Sessions are delivered by video call on Zoom, or Google Meet by request. They run in English or Russian, whichever you think in. Nothing is recorded unless you ask for a recording. Delivered globally from Europe.

Nothing is assumed. The Diagnostic is a single session with a written diagnosis and a 30-minute follow-up call at six weeks. If ongoing advisory or board work makes sense afterwards, it is scoped and priced separately at that point.